FIND ready to go: Swiss Financial Innovation Desk

Eva Selamlar will head the new Financial Innovation Desk at the Confederation. (photo SIF)


On 1 September 2023, a central public hub to foster financial innovation will be established in Switzerland: The Swiss Financial Innovation Desk - FIND. The newly appointed head of FIND, Eva Selamlar, is in the starting blocks.


FIND will act as a catalyst for any matters relating to financial innovation in Switzerland. As such, it will bring together innovation projects, research, investors and authorities at national and international level and facilitate exchanges between the various stakeholders.

FIND aims to promote financial innovation in Switzerland and thus contribute to consolidating Switzerland's position as one of the world's leading financial centers.

FIND will operate as an independent unit within State Secretariat for International Finance at the Swiss Ministry of Finance. The operational launch is planned for the third quarter of 2023. In addition to the management, FIND will be reinforced by team members who will also be recruited in 2023.

The newly appointed head of FIND, Eva Selamlar, is on hand at the Point Zero Forum fintech conference in Zurich on 26 & 27 June to engage with its international representatives from the fintech world. Eva is an attorney-at-law LL.M. and certified crypto finance expert. She is passionate about business development and innovation.