Switzerland presents the world’s first label for digital responsibility
21.01.2022
The Swiss Digital Initiative presents the world’s first label for digital responsibility. As of now, trustworthy digital services can be identified more easily.
Those offering digital services can declare their digital commitment in a credible manner. Both Swisscom and Swiss Re became the first to receive the Digital Trust Label for their digital services. Credit Suisse is in the midst of the labelling process. Others have committed to following suit.
Swiss Re is one of the pioneers
Swiss Re – partner of finance.swiss - is one of two pioneers to have a digital product tested and successfully certified by the Digital Trust Label, the first-ever label for digital responsibility launched by the Swiss Digital Initiative. Swiss Re has successfully certified Magnum Go, an automated L&H underwriting solution.
Awareness of digital risks and demand for more digital transparency and accountability are in full force. Providing digital trust and giving reassurance that data will be handled responsibly are prerequisites for realising the full potential of digital technologies.
Given the complexity of digital technologies, transparency alone is not enough to build trust. Recognised standards will also play an important role to help boost trust among users of digital technologies. Created in Switzerland in a collaborative and inclusive way, the Digital Trust Label was designed from a user perspective and offers organisations a unique opportunity to convey their commitment to digital responsibility.
About digitalswitzerland
digitalswitzerland is a Swiss-wide, cross-industry initiative that aims to strengthen and anchor Switzerland as a leading global location for digital innovation. Under the umbrella of digitalswitzerland, more than 220 association members and non-political foundation partners work together transversally to achieve this goal.
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