How to Avoid the Greenwashing Trap

Investments in sustainable financial products are continuing to grow, but there can be discrepancies between clients’ expectations and the actual features of a product in relation to sustainability goals. The Asset Management Association Switzerland (AMAS) and Swiss Sustainable Finance (SSF) are committed to ensuring the integrity of sustainable investment products and have therefore drafted recommendations for minimum requirements to help the asset management industry build investors’ trust in the Swiss financial center.

The recommendations are focused on sustainable products developed by the Swiss fund and asset management industry and sold to investors by financial service providers. They have three main aims:

• to define the various sustainable investment approaches more precisely and set minimum requirements for implementing each of them;
• to set minimum requirements for informing investors about the various investment approaches and instruments;
• and to explain which sustainable investment approaches are best suited to meeting investors’ different objectives.

More information: Asset Management Association Switzerland | AMAS / SSF Recommendations (am-switzerland.ch)